I'm a beauty and style authority with hands-on experience testing hundreds of products and services. My expertise extends beyond trend-spotting to encompass product development and go-to-market strategy on the brand side.
I have a proven track record of increasing revenue of documents 60% YoY and improving SERP rank by 300% after performing product testing.
Skills & Services
Working with a collaborative team, I help lead beauty and style product testing operations for an extensive portfolio of beauty brands. I have a proven track record of increasing revenue of documents 60% YoY and improving SERP rank by 300% after performing product testing.
I recruit, onboard, train, and manage a diverse pool of product testers, ensuring diversity and inclusion.
I iterate workflows for product procurement, testing methodology, testing photography, and video capture.
I analyze and extract data from tester feedback, using both quantitative and qualitative methods to identify trends, patterns, and key insights regarding product performance, and user experience.
I develop workflows with a proven track record for revenue and rank growth for writers and editors to implement testing insights into feature stories.
Product Testing at the Shape Lab
Product Testing at the Shape Lab