Jill Di Donato is a content director and multi-media brand consultant specializing in creative strategy and data-informed storytelling. She writes, edits, and visually concepts editorial packages for brands and digital publishers.
Niche expertise includes
Beauty and wellness commerce content that drives consumer engagement and revenue growth
Analysis of points of intersection between brands and cultural moments to uncover authentic audience growth
Creative background as a novelist of the book Beautiful Garbage (Simon & Schuster) and essayist; Substack FWIW, and creative director for editorial awards packages at People Inc.
Creative background as academic with an MFA from Columbia University where she taught writing and sociology. She spent a decade teaching creative writing and writing for design professionals at the Fashion Institute of Technology. At Barnard College, she taught classes on beauty and fashion as a lens for culture. Jill’s first novel, Beautiful Garbage (Simon & Schuster) garnered praise from Vice, Galore, and Dazed said it pushed the boundaries of sex in literature. She’s won various writing prizes throughout her career; in 2020, she was the recipient of a PEN America grant for fiction writing. Working alongside poet and playwright Claudia Rankine, she helped run the Women Poets at Barnard annual prize and gala.
Elevate your brand by working with Jill to bring a nuanced storytelling and creative voice to your brand.
Select brand campaigns she’s worked on include Barbie, Mattel, Net-a-Porter, Connoisseurs, YOOX, H&M, Follain, HIGHS, MÚSED, and ReFa, where she’s the former director of content. She’s the former editorial director of an LA-based events discovery app, and former commerce editorial operations director for the beauty and style group at People Inc. (InStyle, Shape, Brides, Byrdie). She specializes in leveraging data analytics to optimize search results and conversions, while providing editorial verve and narrative precision. She currently heads up People Inc.’s SHAPE awards and accolades programs as creative and editorial director.
