Skills & Services
SEO from an editorial perspective—I create compelling informative content that satisfies user search intent
SEO from a data-driven perspective—I create on-page optimization with keyword research and analysis to inform strategic implementation in organic and resonant prose
Commerce strategy—I work with publishers and brands to iterate roadmaps to target audiences, engage, convert, and build loyalty
Editorial direction & operations—I’m a digital and print publishing veteran skilled in implementing strategic workflows
Storytelling—As a published author, former English professor, and features writer with an active byline, I write as an “act of saying I, of imposing oneself upon other people, of saying listen to me, see it my way, change your mind.”—Joan Didion
Brand Story Development—As a content strategist with deep market knowledge in beauty and style I craft brand stories that evoke joy in the rituals of self-care