Skills & Services
I develop and implement comprehensive SEO strategy to align content with reader intent and business objectives
I scale commerce content remediation workflows that touch +300 documents/month with a proven track record of +100% YoY revenue and rank increase
I design and implement strategic workflows for product testing garnering a +60% revenue increase and exponential increase in rank
I oversee on-page keyword optimization, integrative commerce link building strategy, and brand-specific storytelling. I provide regular reports and analysis for stakeholders
I iterate and execute against social media strategy
I work with publishers and brands to iterate roadmaps to improve UX, target new audiences, engage, and convert
I bring years of beauty & style market knowledge, product testing, and strategic e-comm operations
I write as an “act of saying I, of imposing oneself upon other people, of saying listen to me, see it my way, change your mind.”—Joan Didion