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Branded Content Creative Direction

Branded Content Creative Direction

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Culture Trip x YOOX Shop Your New Year’s Eve Outfit

Campaign for YOOX that allows audience to shop on-trend looks for New Year's Eve. Targeted audience is the affluent millennial who enjoys luxury and aspires to live well.

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A campaign for YOOX geared specifically to the female solo traveler who's visiting Milan and wants to dress like the city.

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Culture Trip x Figleaves Essential Swimwear for Your Next Beach Vacation

A campaign for Figleaves that breaks down beach looks based on popular vacation destinations around the world.

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A cross-genre content package that celebrates the art, fashion, literature, wellness scene, and architecture of Brooklyn.

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An aspirational campaign for Karisma World Hotels targeted to the affluent traveler who values sustainability and a luxury resort experience.

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An affiliate campaign for Net-a-Porter for the feminist millennial has a cosmopolitan and nostalgic sensibility.

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Immersive marketing for Manhattan Vintage, bringing viewers inside the country's oldest and largest vintage fair.

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An affiliate campaign with MatchesFashion targeted to affluent Generation X males and females who follow trendy TV and have a sense of humor about fashion.

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An advertorial for millennials who use Instagram for fashion inspiration, lifestyle trends, and to feel connected to the New York nightlife scene.

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A campaign for The Outnet targeted to urban females who are between Generation X and millennial women who aspire to New York style.

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An affiliate campaign with missguided targeted to millennial and Generation Z concert goers who shop the latest trends on a budget.

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An advertorial for New York designers and Brooklyn bar, The Topaz. Target audience is in between Generation X and millennials, and put a high value on fashion and nightlife.

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How to Wear Patriotic Lingerie and Take a Stand for Women's Rights x Fleur’t & Fleur’t With Me

An affiliate campaign with the Underhaus Agency that targets women who identify as feminists in every generation.

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Live Tweeting the 2017 Academy Awards with Speed Illustrator Lia Strasser

Problem: How do you make your coverage of Academy Award red carpet fashion stand out from the competition?

Solution: Rather than rely on stock imagery, provide readers with illustrations done in real time and one-of-a-kind artwork.