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YOOX Shop Your New Year’s Eve Outfit
A campaign for YOOX that allows audience to shop on-trend looks for New Year's Eve. Targeted audience is the affluent millennial who enjoys luxury and aspires to live well.
A multi-city street style campaign shot on location in New York, Paris, Milan, and London. Users can shop the look for comparable styles through H&M.
An affiliate marketing campaign for H&M shot on location in New York’s Financial District featuring a new iteration of Pantsuit Nation and power dressing.
An affiliate campaign with MatchesFashion targeted to affluent Generation X males and females who follow trendy TV and have a sense of humor about fashion.
An advertorial for millennials who use Instagram for fashion inspiration, lifestyle trends, and to feel connected to the New York nightlife scene.
An advertorial for New York designers and Brooklyn bar, The Topaz. Target audience is in between Generation X and millennials, and put a high value on fashion and nightlife.
Live Tweeting the Academy Awards with Speed Illustrator Lia Strasser
Problem: How do you make your coverage of Academy Award red carpet fashion stand out from the competition?
Solution: Rather than rely on stock imagery, provide readers with illustrations done in real time and one-of-a-kind artwork.