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Branded Content Creative Direction

Branded Content Creative Direction

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YOOX Shop Your New Year’s Eve Outfit

A campaign for YOOX that allows audience to shop on-trend looks for New Year's Eve. Targeted audience is the affluent millennial who enjoys luxury and aspires to live well.

A campaign for YOOX geared specifically to the female solo traveler who's visiting Milan and wants to dress like the city.

A multi-city street style campaign shot on location in New York, Paris, Milan, and London. Users can shop the look for comparable styles through H&M.

An affiliate marketing campaign for H&M shot on location in New York’s Financial District featuring a new iteration of Pantsuit Nation and power dressing.

Follain, clean beauty

Content marketing for leading clean beauty company that dropped on Mother’s Day.

Culture Trip x Figleaves Essential Swimwear for Your Next Beach Vacation

A campaign for Figleaves that breaks down beach looks based on popular vacation destinations around the world.

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A cross-genre content package that celebrates the art, fashion, literature, wellness scene, and architecture of Brooklyn.

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An aspirational campaign for Karisma World Hotels targeted to the affluent traveler who values sustainability and a luxury resort experience.

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An affiliate campaign for Net-a-Porter for the feminist millennial has a cosmopolitan and nostalgic sensibility.

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Immersive marketing for Manhattan Vintage, bringing viewers inside the country's oldest and largest vintage fair.

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An affiliate campaign with MatchesFashion targeted to affluent Generation X males and females who follow trendy TV and have a sense of humor about fashion.

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An advertorial for millennials who use Instagram for fashion inspiration, lifestyle trends, and to feel connected to the New York nightlife scene.

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A campaign for The Outnet targeted to urban females who are between Generation X and millennial women who aspire to New York style.

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An affiliate campaign with missguided targeted to millennial and Generation Z concert goers who shop the latest trends on a budget.

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An advertorial for New York designers and Brooklyn bar, The Topaz. Target audience is in between Generation X and millennials, and put a high value on fashion and nightlife.

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How to Wear Patriotic Lingerie and Take a Stand for Women's Rights x Fleur’t & Fleur’t With Me

An affiliate campaign with the Underhaus Agency that targets women who identify as feminists in every generation.

Culture Trip x Net-a-Porter Helps You Choose Your Next Handbag

When choosing your next handbag, why rely on catwalk trends? This affiliate marketing campaign captures the landmark architecture of cosmopolitan cities as inspiration when investing in a statement bag. (NY and LA versions)

Culture Trip x Amazon Luxury Beauty Used By Prima Ballerinas

Prima ballerinas around the world share their beauty secrets in a list you can shop directly from Amazon.

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Live Tweeting the Academy Awards with Speed Illustrator Lia Strasser

Problem: How do you make your coverage of Academy Award red carpet fashion stand out from the competition?

Solution: Rather than rely on stock imagery, provide readers with illustrations done in real time and one-of-a-kind artwork.